Re: "The Founder" with Michae
By: Nightfox to Moondog on Sat Jan 09 2021 10:11 am

Re: "The Founder" with Michae
By: Moondog to Nightfox on Fri Jan 08 2021 09:52 pm

The McDonald brothers were out to sell a framework. Ray Kroc was out to sell a turn key restaurant. George (Taco) Bell and the founder of Burge King were McDonald brothers customers.

That's interesting. I didn't know that.

Nightfox

The McDonald brothers created the concept of fast food by combining a limited memnu of easy to make items with a kitchen that was optimized for cooking and assembling the food. To them, it was about selling the means for an individua l to start their own business. The money stopped there.

Ray discovered franchising gave him the edge of having cash flowing back from all these self made bosses.

The franchisees will be required to source their materials from the
corporation versus buying them local. This also ensured a level of
consistency which allows customers to know what to expect when they stop at
any McDonalds franchise.

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Re: "The Founder" with Michae
By: MRO to Nightfox on Sat Jan 09 2021 02:45 pm

Re: "The Founder" with Michae
By: Nightfox to Moondog on Sat Jan 09 2021 10:11 am

Re: "The Founder" with Michae
By: Moondog to Nightfox on Fri Jan 08 2021 09:52 pm

The McDonald brothers were out to sell a framework. Ray Kroc was out
to sell a turn key restaurant. George (Taco) Bell and the founder of
Burger King were McDonald brothers customers.

That's interesting. I didn't know that.

well tacobell was a straight up rip off of a taco stand or small restaurant

George Bell's original restaurant was based on the McDonald Brother's blueprint. In Southern California he noticed the taqueria across the street was bringing in more business than his burger place, so he switched over to tacos and burritos. That was the cool thing about the McDonald brothers framework in that it wasn't tied to one type of food.

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Re: "The Founder" with Michae
By: Moondog to Nightfox on Mon Jan 11 2021 02:23 pm

The McDonald brothers created the concept of fast food by combining a limited memnu of easy to make items with a kitchen that was optimized for cooking and assembling the food. To them, it was about selling the means for an individua l to start their own business. The money stopped there.

Ray discovered franchising gave him the edge of having cash flowing back from all these self made bosses.

The franchisees will be required to source their materials from the corporation versus buying them local. This also ensured a level of consistency which allows customers to know what to expect when they stop at any McDonalds franchise.

Yeah, it makes sense. I think there's trade-offs with buying local vs. from the corporation too. Where I am, there's a local chain of fast food restaurants (called Burgerville) that sources ingredients from local companies, and I think their food is good, though I'm not sure how their model would work if they went nationwide or more. They probably wouldn't be able to be locally sourced as easily. Maybe their thing would be using northwest US sourcing, though that probably wouldn't be as attractive outside the NW US region.

Nightfox

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